Businesses are always looking for ways to lure more customers, and they are ready to try new things for that. One of the latest invention arising from the need of marketing experts to lure customers is scent marketing. This technique can be useful for everyone, be it the owner of a small mom and pop store or the owner of a supermarket as it takes the help of customers’ sense of smell to lure them in or influence their behavior.
If you are also eager to use this technique then read on to know 5 tips for influencing shoppers with fragrance mentioned right here.
- Go for Simple Scents
The first thing you need to remember is to go for spritzing simple scents in your store. By simple, we mean that the scent should smell the same to all the customers. If one customer is smelling oranges while the other is smelling oranges, green tea, and basil, it might not lead to a happy experience. One ingredient scent is also recommended as it allows the customers to focus on shopping rather than trying to guess what the smell is.
- Link to the Emotions
It is a well-known fact that fragrances awaken certain emotions in a person. So, while picking a scent, you should go for options like lavender that makes shoppers feel more relaxed or citrus that will make them more alert. To get a better idea on which perfume invokes what emotions, you should visit a website like Fragrance 365 and read the product description before making the purchase.
- Sell More with Scents
If you have a section in your retail shop that’s less visited by the shoppers, then you can lure the customers to that section by ensuring that you spray a bit more of the fragrance there. Good fragrance often compels people to spend more time in a specific area and hence the probability of impulse shopping increases. Be patient while using this strategy as developing a signature scent often takes up to 3 months.
- Don’t Interrupt
When the customers are in the store, you should let them take their time in picking a scent. Make sure that the salespeople don’t interrupt their enjoyment of the fragrance by talking about the latest offers or discounts. If a scent is making the customers linger, the probability is high that they will remember the experience for long and be more brand loyal.
- Don’t Exceed the Set Limits
Excess of anything can be bad, even the pleasant smells. You should ensure that there is a limit on how much perfume can be sprayed in a day because if you overdo it, it might lead to the bad customer experience. Overload of a fragrance not only makes a person feel bad, it also makes them sick with nausea at times. You may lose your brand value if a customer pukes or faints due to an overload of senses. A simple solution to this is to offer the responsibility of spraying the scent on someone who is responsible and not over-enthusiastic about using scent marketing.